Here are Some of the Areas Where I Can Assist You...
For Companies Just Breaking into the Affiliate Space
- Answering questions about how affiliate marketing really works
- Reviewing all marketing channels and helping you smoothly integrate affiliate marketing into your other marketing plans
- How to select and make the most of your affiliate network(s)
- Setting rules and regulations for your affiliate program
- Setting affiliate advertising budgets, commission rates and anticipating affiliate expenses
Affiliate Manager Management
- Answering affiliate marketing questions for your Director of Marketing and Executive Team
- How to select an affiliate manager (in-house or outsourced)
- How to best motivate and manage your in-house affiliate manager
- How to get the most out of an outsourced affiliate agency and outsourced affiliate manager
Affiliate Manager Mentoring
- One-on-one mentoring with your affiliate manager
- Answering your affiliate manager’s specific questions
- Tools of the affiliate trade - what to provide to affiliates, when and why
- Types of affiliates and how to best connect with them
- How to make the most of affiliate events and conferences
- How to best work with your affiliate networks
- How to make the most of affiliate reporting
- Building affiliate strategy and goals
When Things aren’t Going so Hot
- Strategic analysis and troubleshooting
- Rethinking overall affiliate program costs
- Rethinking your affiliate network(s) and costs
- Turning your affiliate program around
- Working directly with your affiliate manager to overcome weaknesses
In a Jam?
- Helping make personnel or agency changes go smoothly
- Interim experienced affiliate management
- Helping interview and select new in-house or outsourced affiliate manager(s)
- Professionally represent your company and brand at industry conferences and events.